(This story originally appeared in The Wall Street Journal | April 5, 2017)
The retailer published a transgender-friendly blog post, without the CEO’s approval, prompting a customer backlash and exposing problems in stores it is now spending billions to fix
In April last year, Target Corp. TGT -1.27% published a blog post welcoming transgender employees and shoppers to use restrooms and fitting rooms corresponding with their gender identities. “Everyone deserves to feel like they belong,” read the post, which turned half of Target’s red bullseye logo into a gay-pride rainbow.
Other retailers have similar policies. But for Target, the posting of what was its long-held practice quickly became an expensive and distracting lesson about the perils of combining the web’s megaphone with touchy social issues. Continue reading… (subscription needed)