37,000+ Respond to American Family Association #BoycottTarget Survey—Still Not Shopping There

***News Release***


37,000+ Respond to American Family Association #BoycottTarget Survey—Still Not Shopping There

99% of Respondents Say AFA Should Keep the Pressure on Target

TUPELO, Miss.—American Christians still feel very strongly about not shopping at Target and believe the American Family Association (AFA, www.afa.net) should keep the pressure on the retailer regarding its dangerous and misguided restroom and fitting room policy.

This is according to a new survey AFA sent to its significant audience, and more than 37,000 responded. A large majority say they are holding true to the #BoycottTarget pledge.

Over two and a half years ago, AFA began urging families to boycott Target, and last week, distributed the survey to gauge the progress of the pledge. The results were encouraging, as AFA families continue to hold firm to their convictions that men have no place in women’s restrooms and dressing rooms.

“Over 1.5 million families have pledged to stop shopping at Target since it announced it would allow men to enter women’s dressing rooms and bathrooms, putting women and children in danger of sexual assault,” said AFA President Tim Wildmon. “AFA has shared many examples that show why Target should immediately rescind its dangerous policy and keep men out of women’s bathrooms and dressing rooms. As long as Target continues to allow men free and unrestricted access into women’s areas, these sexual violations against women and little girls will continue.

The AFA Target survey asked the following questions, with results listed below:

  1. Do you believe Target’s bathroom and dressing room policy puts women and children at risk for sexual assault? 99 percent responded that, yes, the policy does pose a risk.
  2. Are you still boycotting Target stores and online purchases? 98 percent are still boycotting Target.
  3. Do you believe AFA should continue to hold Target accountable for its policy? 99 percent say AFA should continue its #BoycottTarget efforts.

“Despite the dangers, Target has not budged on its policy, other than to state that family restrooms would be installed in stores not already equipped with them,” Wildmon added. “That’s not enough. Women’s restrooms and fitting rooms still have an open door to potential predators, putting mothers, daughters, wives and children at risk.

AFA has been providing three convincing reasons not to shop at Target in 2019:

  1. Sexual Predators: Despite Target’s denial that men entering women’s rooms is an issue, the reality remains that it is a major problem. And there is proof. For example, this fall at a Target store in Woburn, Massachusetts, a man followed a 10-year-old girl into the women’s restroom and reportedly tried to get into the stall she was using. AFA has documented at least 10 other cases in which women and children have been exploited by sexual predators inside Target stores because Target allows men who say they identify as women into women’s restrooms and fitting rooms.
  2. Target is hoping shoppers don’t care. Target wants families to overlook its dangerous policy and is hoping they won’t care that the retailer allows men into women’s bathrooms and changing rooms and will shop there anyway. But AFA knows families do care and are more interested in safety and protection than convenience, and simply won’t put their families at risk.
  3. Stay the course for maximum impact. Any company as large as Target can withstand a short-term loss in Families who are choosing to shop elsewhere are making a difference.

“AFA has made it clear since the boycott began that our worries do not stem from fear of the transgender community, but rather from the very real threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children,” Wildmon concluded. “And they have.

Especially to start off 2019, AFA is asking shoppers to take action in these three ways:

  1. Share information about #BoycottTarget with friends and family: www.afa.net/Target
  2. Voice opinions and concerns politely but firmly on Target’s Facebook page and other social media sites using #BoycottTarget.
  3. Call Target headquarters at 612-304-6073 and personally let them know you are boycotting stores.

For more information on American Family Association, visit www.afa.net or follow AFA on Facebook or on Twitter @AmericanFamAssc. Read more about AFA.