75 Years Later, The Tide® Radio Ministry is Reaching Hearts with the Gospel

The Tide Celebrates Their Diamond Anniversary by Looking Forward

June 28, 2021

CHAMBERSBURG, Pa.—In August 1946, The Tide® (www.thetide.org) ministry broadcast its first Gospel program, airing locally in Chambersburg, Pa. The ministry began producing global broadcasts, recorded in the languages of listeners, across Southern Africa in 1978. Since then, they have extended their programming to share the Gospel through radio programs in 30 languages on three continents.

“I am blessed to be a part of the work the Lord is doing through The Tide ministry,” said Don Shenk, Director of The Tide ministry. “When Reverend Charlie Byers began The Gospel Tide Hour 75 years ago, he had no idea how God would grow one domestic program to reach millions of hearts internationally. Similarly, we at The Tide ministry in 2021 have no idea, but eagerly anticipate seeing, how He will use the ministry in the coming years.”

Celebrating their 75th anniversary as their Diamond Year, The Tide ministry is using the diamond for inspiration as they plan upcoming projects. The English word ‘diamond’ is derived from the Greek word ‘adamas’ which means something enduring, lasting, and invincible. 1 Corinthians 13:7 teaches that love, like a diamond, endures all things. The Tide ministry’s dedication to introducing Christ’s enduring love to people around the world is represented in another derivative of adamas: the word adamant. The ministry stands adamantly for proclaiming truth and showing love to those who need it most.

Looking ahead to the next 75 years, The Tide ministry and its partners will focus on the core foundationsof
The Tide Diamond Vision”:

  • Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

The Tide ministry is celebrating their 75th anniversary of recording and broadcasting Gospel programming. Millions of people in multiple regions on three continents can hear Gospel content recorded in 30 heart languages, including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, Thailand and Zimbabwe.

For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

In addition, The Tide ministry is actively looking for people godly and manly enough to take up the 2021 “Year Beard” challenge. Visit www.YearBeard.org for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Media@HamiltonStrategies.com, Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.