American Family Association: 3 Convincing Reasons to Boycott Target This Christmas Season

***News Release***

American Family Association: 3 Convincing Reasons to Boycott Target This Christmas Season

Target Is Hoping Shoppers Don’t Care About a Dangerous Policy That Allows Men in Women’s Restrooms and Fitting Rooms

TUPELO, Miss.—The Christmas shopping season has officially started, and as families look for the best deals, they’re crossing items off their lists.

Another shopping destination to cross off the list should be Target, says the American Family Association (AFA, through its highly successful #BoycottTarget initiative, has been working to protect families and urging them to avoid visiting Target stores.

“The American Family Association is giving shoppers three convincing reasons not to shop at Target for their Christmas gifts,” said AFA President Tim Wildmon. “Shopping there this Christmas season just isn’t worth the risk. And 1.5 million families have agreed. We don’t take these reasons lightly, as they involve safety, a dangerous policy and company revenues that support unsafe practices.”

Ahead of the Christmas shopping surge, Target stock plummeted 12 percent after “disappointing earnings.” On Cyber Monday, the stock opened at 68.07, down significantly from prices in the 80s earlier this month.

AFA shared the three reasons with its more than 1 million friends and supporters in a recent Action Alert:

  1. Sexual Predators: Despite Target’s denial that men entering women’s rooms is an issue, the reality remains that it is a major problem. And there is proof. For example, this fall at a Target store in Woburn, Massachusetts, a man followed a 10-year-old girl into the women’s restroom and offered her candy, commented on her clothing and reportedly tried to get into the stall the little girl was using. After calling the police, the family left terrified. AFA has documented at least 10 other recent cases in which women and children have been exploited by sexual predators inside Target stores.
  2. Target is hoping you don’t care. Target wants families to overlook its dangerous policy and is hoping they won’t care that the retailer allows men into women’s bathrooms and changing rooms and will do Christmas shopping there anyway. But AFA knows families do care.
  3. Stay the course for maximum impact. Any company as large as Target can withstand a short-term loss in Families who are choosing to shop elsewhere are making a difference. Target is banking on this Christmas season to turn around the trend for the remainder of 2018.

“Let’s hold firm to our conviction that men have no place in women’s restrooms and dressing rooms and continue our pledge to boycott Target stores, especially through the Christmas shopping season,” Wildmon added. “With Target hoping we’ll do our Christmas shopping there, let’s send the strongest possible message possible.”

As frightening incidents at Target stores continue, AFA is asking shoppers to take action in these three ways:

  1. Share information about #BoycottTarget with friends and family:
  2. Voice opinions and concerns politely but firmly on Target’s Facebook page and other social media sites using #BoycottTarget.
  3. Call Target headquarters at 612-304-6073 and personally let them know you are boycotting stores.

American Family Association is available to do immediate breaking news interviews via its LTN line at AFA studio headquarters. Contact for information or call 610.584.1096, ext. 102.

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