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Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release
June 19, 2017

Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104,, or Deborah Hamilton, 215.815.7716 or 610.584.1096, ext. 102

American Family Association Calls Attention to Another Frightening Incident at Target; Shopping There Not Worth the Risk

Woman Violated Inside Target Store: ‘I Feel Really Scared Right Now;’ 34,000 Sign On to Open Letter to Target CEO Brian Cornell

TUPELO, Miss.—Target’s dangerous policy of allowing men into women’s dressing rooms has claimed another innocent victim of sexual voyeurism.

The American Family Association (AFA, www.afa.netis reporting that recently in The Woodlands, Texas, a woman was sexually violated when a man freely entered the women’s dressing room and began videotaping her trying on bathing suits.

In an Action Alert to its more than one million friends and supporters, AFA noted that store security cameras clearly showed Target employees in the area did not attempt to apprehend the Peeping Tom after the victim screamed for help.

“So many disturbing and frightening elements exist in this sad story,” said AFA President Tim Wildmon. “First, this woman should have been safe in a dressing room specifically reserved for her gender. But especially troubling is the fact that even after the woman screamed for help, two store employees stood by and allowed it to happen, which is unthinkable. Pool toys, picnic supplies, bathing suits and beach towels can all be purchased elsewhere. Shopping at Target is not worth the risk! We are asking shoppers not to put themselves and their children in the path of danger.”

According to a KTRK television report, the woman can’t get the images out of her head. “I feel really scared right now,” she said.

In response to the incident, and many others like it, Wildmon has written a scathing and passionate open letter to Target CEO Brian Cornell, where he says:

We have warned you over and over and over again that your bathroom and dressing room policy puts customers at risk for physical and emotional violence.

This past sexual incident in your The Woodlands, Texas, store is just one more example of how your company’s disregard for the safety and well-being of women and children has scarred another life.

Mr. Cornell, just how many more people have to suffer before you stop the insanity? Sexual assault is REAL. In light of this latest case, how can you be so callous as to continue to allow men to enter women’s dressing room areas?

Read the entire letter here.

AFA is asking those who feel strongly about Target’s misguided actions to read the letter and urge Cornell to reverse the company’s dangerous policy. Thus far, nearly 34,000 have signed onto the letter in agreement. AFA is also asking citizens to take action in several other ways.

  1. Forward information about Target’s policy to friends and family. Invite them to sign the #BoycottTarget pledge at
  2. Call Target headquarters at 612-304-6073 and personally let them know you are boycotting their stores.
  3. Make a comment on Target’s Facebook page.
  4. Share this tweet on Twitter:
    Hey @Target, men don’t belong in women’s restrooms and changing areas.#BoycottTarget
  5. Call your local manager and politely remind them that you are still boycotting Target.
    Find local Target store numbers here.

Last month, Wildmon hand-delivered another 500,000 #BoycottTarget pledge signatures to Target headquarters in Minneapolis, after which AFA leadership briefly met with Target executives about the retailer’s dangerous and misguided restroom and fitting room policy that puts women and children at risk. The first million signatures were delivered in May 2016.

For more information on American Family Association, visit or follow AFAon Facebook or on Twitter @AmericanFamAssc. Read more about AFA.


To interview a representative from American Family Association, Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104,, or Deborah Hamilton, 215.815.7716 or 610.584.1096, ext. 102.