Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release November 17, 2016

Jen Retallick, Hamilton Strategies, 610.584.1096, ext. 100, Media@HamiltonStrategies.com, or Deborah Hamilton, 215.815.7716 or 610.584.1096, ext. 102

American Family Association Encourages Continued #BoycottTarget in Stores and Online Through Holidays; Offers New T-Shirts, Buttons

‘I Boycott TARGET’ T-Shirt Will Continue to Allow Those Concerned with Safety of Women and Girls to Remind All of Dangerous Policy

TUPELO, Miss.—Wear it on your sleeve. Well, wear it on your t-shirt.

That’s American Family Association’s (AFA, www.afa.net) new message to those concerned about the safety of women and children at Target stores across the country, especially since the retailer publicized its dangerous restroom and fitting room policy that is an open door to all regardless of gender.

The AFA-designed t-shirt is red with white lettering and reads, “I boycott TARGET (ask me why),” along with the afa.net web address. The shirt is available online at www.afa-offers.net/boycott for a suggested donation of $20 for most sizes. On the site is also a package of 10 “I boycott TARGET” 2.25” round, pin-back buttons for a donation of $10. Donations will be used to educate AFA radio listeners, friends and supporters about the dangers of the Target bathroom and fitting room policy.

“Over these past several months, we’ve found that the nearly 1.5 million shoppers who have signed the #BoycottTarget pledge are very passionate about keeping their families safe from Target’s dangerous restroom policy by not visiting stores, but also not honoring Target with their hard-earned dollars online,” said AFA President Tim Wildmon. “They go out of their way to shop at retailers both in-store and online where their families are respected, passing up the red and white bullseye in favor of more family-friendly and safer shopping experiences. And recent news told us that Target sales are indeed down, so boycotters should be encouraged that their stand is working! This new ‘I boycott TARGET’ t-shirt will help those Americans communicate their feelings about the policy and give them an opportunity to share the message about the boycott with someone who may not have yet signed on to it. More signatures to the #BoycottTarget pledge will translate to Target executives finally listening to their customers, and 2 million boycotters is still our goal.”

With Black Friday and Christmas shopping right around the corner, AFA continues to remind shoppers through alerts to its more than one million friends and supporters of 10 examples of men abusing Target’s dangerous policy, more evidence as to why Target should rescind its dangerous policy and keep men out of women’s facilities.

“As AFA has stated many times, our worries do not stem from fear of the transgender community,” Wildmon added, “but rather, from both the real and potential threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children—and we have plenty of incidents to show that they have.”

For those who want to urge Target to protect the safety of women and children, AFA is suggesting several ways to take action:

For more information on American Family Association, visit www.afa.net or follow AFA on Facebook or on Twitter @AmericanFamAssc.


To interview a representative from American Family Association, contact Jen Retallick, 610-584-1096, ext. 100, Media@HamiltonStrategies.com or Deborah Hamilton, 610-584-1096, ext. 102, 215.815.7716.

American Family Association (AFA,) a non-profit 501(c3) organization, was founded in 1977 by Donald E. Wildmon. Since then, AFA has been on the frontlines of America’s culture war. The original name of the ministry was National Federation for Decency but was changed to American Family Association in 1988. Today, AFA is one of the largest and most effective pro-family organizations in the country with nearly a million online supporters and approximately 160,000 subscribers to the AFA Journal, the ministry’s monthly magazine. In addition, AFA owns and operates nearly 200 radio stations across the country under the American Family Radio banner.

Other divisions of AFA include American Family Radio, the AFA Foundation and OneNewsNow.com, an online news provider syndicated around the world. AFA maintains activist websites such as OneMillionMoms.com, which rallies Christian activists to contact companies asking them to drop their advertising from objectionable TV shows, and OneMillionDads.com, which equips men to fulfill their God-given role of leadership. AFA websites average over 6 million unique visitors and 30 million hits per year. AFA uses all these means to communicate an outspoken, resolute, Christian voice throughout America.