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As Fall TV Season Kicks Off, One Million Moms Urges Parents to Make Wise Choices for Kids

American Family Association’s One Million Moms Known for Taking Action Against TV Shows That Tear Down Society


TUPELO, Miss.—Even in the heat of September, many TV viewers are ready for the premiere of their favorite television shows this week—a fall tradition when new seasons and new storylines take over the primetime airwaves.

But one of the most active voices of reason when it comes to family entertainment is One Million Moms (1MM, www.onemillionmoms.com), a division of the American Family Association (AFA, www.afa.net).

For many television seasons, 1MM director Monica Cole has brought to the forefront the shows that are vulgar, blasphemous and downright trashy—all the while warning parents to make wise choices for their kids and take action against the shows that tear down society, as well as the advertisers that help keep them on the air.

“Many look forward to their favorite shows returning each fall and the new shows the networks have to offer,” said Cole. “In the busyness of the fall season, full of sports practices and homework, it can be very easy to let that questionable show slide or lose track of just how long younger children have been in front of the TV. But, as parents, we must remember that big networks and entertainment conglomerates are interested in ratings and revenues. They are not concerned about the moral—or immoral—lessons being taught to our kids through the shows they watch. That’s up to all of us as parents. We must be diligent in keeping up with what’s on television and what our kids are watching. And even though the entertainment industry may seem large and powerful, there are steps we can all take to clean up television and ensure that our children keep their childhoods.”

IMM routinely calls out the advertisers that sponsor shows with disrespectful, controversial or inappropriate content, especially during the hours of the day when kids could be watching. Some of the recent 1MM successes have included advertisers severing their relationship with shows such as “The Mick” and “Teachers.”

Commercials also don’t get a free pass from 1MM. The parental action group has challenged advertisers on their own inappropriate content, such as Rue 21, Zales and Taco Bell.

Some of 1MM’s current campaigns include the following:


1MM has also thanked concerned parents for their action on several recently cancelled shows, including “Impastor,” “Dating Naked” and “The Real O’Neals.”

For more information on One Million Moms, visit www.onemillionmoms.com, or the American Family Association website at www.afa.net; follow AFA on Facebook or on Twitter @AmericanFamAssc. Read more about AFA here.