Hamilton Strategies Non Profit Marketing and Media Services

***News Release***


Christians in India Persecuted for Beliefs But The Tide® Gospel Radio Programs Bring Hope

The Tide Global Radio Ministry Has Been Sharing the Gospel in India for 40 Years, Reaching Potentially Millions of Listeners

CHAMBERSBURG, Pa.—Open Doors USA has told the tragic story of a couple in India who was brutally beaten by neighbors in their community for one simple reason: They refused to reject their Christian faith and participate in a local ritual.

These are the precious people who have access to Gospel radio programming because of The Tide® (www.thetide.org) global radio ministry, which has been recording and broadcasting messages of the hope of Jesus in India since 1978. Today, The Tide ministry offers programming in eight languages, reaching people groups that are heavily influenced by strong Hindu beliefs, traditions and rituals. These programs, recorded in the languages the people of India were born to speak, aim to lift up listeners and provide the hope of Christ.

“With a population of over 1.3 billion people, India is very densely populated, and more than 2,000 of the 2,295 people groups in India are still considered unreached with the Gospel,” said The Tide Director Don Shenk. “Multiple religions are practiced throughout India, but Hinduism is the largest, and only about 2 percent of the population professes to be Christian. That means there are still over 1.2 billion people in India who don’t yet know Jesus as their personal Lord and Savior!” 

Shenk is currently traveling to India, Nepal and Pakistan to meet with leaders there, learn more about the culture and immerse in the languages of these beautiful countries.

Over the past 40 years, The Tideministry in India has grown from a single Hindi language broadcast to include radio programs in eight Indian languages, and plans are in the works to reach even more people groups in the future. Programs are produced in The Tideministry’s studio in India using indigenous ministers who can effectively communicate the message of Christ to their own people in their native tongue.

The Tide ministry currently offers audio programming in 25 heart languages spoken by millions of people in multiple regions of Albania, Bhutan, India, Kosovo, Nepal, Nigeria, Thailand and Zimbabwe, making it possible for multiple people groups to hear the Gospel in the languages they were born to speak.

For more information about The Tide broadcast projects, history, radio programs around the world, the “Every Knee, Every Tongue” campaign, the “Have You Heard?” initiative, the weekly Global Update radio features or other news, visit its web site at www.thetide.org or its Facebook page. Read more about The Tide ministry and Don Shenk here.