Conservatives and Liberals Put Their Money Where Their Mouth Is




Conservatives and Liberals Put Their Money Where Their Mouth Is

American Family Association’s ‘AFA Journal’ Explores How Shoppers Are Spending Conscientiously; AFA Continues to Encourage Shoppers to Make a Statement With #BoycottTarget


TUPELO, Miss.—Last night’s Super Bowl advertisers spent big bucks—$5 million for 30 seconds, to be exact—to reach an audience that might be interested in their car, beverage, electronic device, detergent or snack food. But when it comes to the stances of the nation’s biggest companies, conservatives and liberals are careful where they spend their money.

In the latest issue of the AFA Journal, the American Family Association (AFA,

explores how shoppers are becoming more conscientious spenders. This ties to AFA’s extremely successful #BoycottTarget initiative, which has garnered the signatures of more than 1.5 million Americans who are concerned about the retailer’s dangerous and misguided restroom policy.

“A recent survey from the American Culture and Faith Institute (ACFI) showed that about one-third of both conservatives and liberals are willing to change their shopping habits based on social stances companies take,” said AFA President Tim Wildmon.

ACFI lead researcher George Barna told One News Now, the news division of AFA, that conservatives, for example, are “most likely to be no longer buying products from Starbucks or Target or Wells Fargo or Disney.” Forty-eight percent of conservatives say they no longer patronize Starbucks, and another 44 percent says they don’t shop at Target. Likewise, liberals avoid Chick-fil-A (48 percent), Hobby Lobby (45 percent), Wal-Mart, Wells Fargo and Bank of America.

“The study also showed that while people are willing to stop shopping in a particular store to stand against a company’s practices, they are less willing to begin shopping somewhere to support one,” Wildmon added. “Interestingly, 13 percent of adults say they intentionally support an organization economically because of its sociopolitical stands, and these groups also vary greatly between conservatives and liberals.”

For those who want to continue to urge Target to protect the safety of women and children, AFA is suggesting several ways to take action:

  1. Keep the commitment to no longer shop at Target if you are one of the 1.5 million who have signed the pledge.
  2. Sign the #BoycottTarget pledge, if you haven’t already.
  3. Encourage family and friends to sign the pledge, too, as boycott numbers climb over 1.5 million.
  4. Voice your concerns on Target’s Facebook page.
  5. Call Target to politely let its executives know you’ve signed the #BoycottTarget pledge—Guest Relations, (800) 440-0680, option 1, then 1 again.

View the media page for AFA here. For more information on American Family Association, visit or follow AFA on Facebook or on Twitter @AmericanFamAssc.