Initiative aims to reach over 250,000 with the gospel through social media fast
April 4, 2022
SPRINGFIELD, Mass. — The D. L. Moody Center (moodycenter.org) is excited to announce their second annual “Go Dark, Shine Bright” campaign. The initiative encourages participants to foster personal spiritual renewal through a planned break from social media, followed by a challenge to share the Good News of Jesus Christ.
The D. L. Moody Center,one of the nation’s top spiritual renewal organizations, has become a vanguard in addressing the unique challenges of living for Christ in a digital age. Studies continue to confirm what many ministry leaders have long understood: Social platforms can have a corrosive effect on their users.
James Spencer, president of D. L. Moody Center, noted that excessive online engagement can distract Christians from true community and their calling.
“Social media can have a positive place in our world,” Spencer stated. “At the same time, these platforms are designed to maximize user engagement, which means we are lured to spend countless hours scrolling through countless posts. As a result, we become less engaged in spending time with God and less effective in sharing his truth with a world in need.”
Spencer continued, “The ‘Go Dark, Shine Bright’ initiative was designed with a singular goal: to turn down the digital noise in our lives and encourage a renewed focus on Christ and the gospel.”
First launched in 2021, the campaign was inspired by a quote from acclaimed evangelist and center founder D. L. Moody, who once said, “In the place God has put us, He expects us to shine, to be living witnesses, to be a bright and shining light. While we are here our work is to shine for Him.”
Following the 2021 initiative, the D. L. Moody Center received a flood of positive feedback from participants, such as one who shared, “Thank you so much for being faithful to encourage others in the word of God, that we all may continue to fight the good fight and advance the Kingdom of God.”
Another participant simply stated, “I am not missing Facebook. It is less stressful without it.”
Based on the success of the 2021 campaign, the D. L. Moody Center anticipates more than 50,000 participants this year, resulting in the gospel being shared with over 250,000 people.
As one previous participant enthused, “Thank you for spurring us to Go Dark so we could see what we were missing. And now to Shine Bright!”
The D.L. Moody Center is an independent non-profit organization located in Northfield, Massachusetts. Dedicated to preserving and advancing the legacy of Dwight Moody, the D. L. Moody Center is a catalyst for spiritual formation in New England and beyond through evangelism and discipleship.
The D. L. Moody Center is a destination for spiritual renewal, yet not a school. Nevertheless, there is much to learn by studying D. L. Moody and what God accomplished through his life which began in New England, at the Northfield, Massachusetts campus, the heart of Moody’s ministry as well as his childhood home.
The D. L. Moody Center is honored to sponsor the annual “Go Dark, Shine Bright” ministry campaign in partnership with The Shine Bright Project. The innovative initiative is designed to help Christians let go of the daily distractions of social media and focus on daily devotions in the Word of God.