Men Are Sharing the Gospel in Hairy Situations

With Only Three Months Left, Participants in The Tide® Ministry’s ‘Year Beard’ Challenge Find Community with a Common Goal

October 4, 2021

CHAMBERSBURG, Pa.— Through their “Year Beard®” initiative, The Tide® ( ministry is challenging men to stop shaving and share the Gospel. With only three months left of Year Beard, men are still putting razors down and growing out their beards to raise awareness for The Tide®ministry so that radio broadcasts can continue to expand around the globe.

The Tide® ministry records and broadcasts Gospel programming on three continents in over 30 languages,reaching millions of people including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, Thailand, and Zimbabwe. With more than 7,000 languages spoken worldwide and more than 2,000 people groups that have been unreached by the Good News of Jesus, the opportunities are tremendous, and the need is great.

“Year Beard” gives men an opportunity to continue The Tide® ministry’smissionin a unique and interesting way.Long beards are easy conversation-starters and an excellent way to begin sharing both the work The Tide® ministryis doing and the love of Jesus in local communities.

The Tide® Director Don Shenk commented, “The Year Beard campaign is such a great opportunity to start conversations about the Gospel and what the Tide® is doing around the world. Year Beard is a whole new way for everyday men to get involved and helps raise funds to continue our ministry to all corners of the globe.”

So far this year, participants have raised just over $20,000, all of which will be used to buy more airtime for The Tide® ministry’s Gospel radio broadcasts in Asia, Africa, and Europe. Joining the challenge not only gives men an opportunity to share the Gospel and help raise money for The Tide® in their daily lives, but it also offers a community of godly men all working toward the same goal.

Participants in the Year Beard challenge can still sign up to grow out their hair for the remaining three months. A motivating factor is the knowledge that for every dollar given, 20 more people worldwide can hear about Jesus.

Depending on the time they commit, participants receive t-shirts, beard combs, beard oil and a devotional book called “Bearded Gospel Men,” along with conversation starters such as country fact sheets, a testimony sheet and a pocket info card so they can speak to potential donors about The Tide® mission. Those who raise the most money for The Tide® ministry throughout the year will be eligible to win sporting event tickets and gift cards.

The Tide® ministry is currently celebrating its 75th year of global mission, all while looking forward to the next seven decades with their plan called “The Tide® Diamond Vision:”

  • Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at or its Facebook page.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact, Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.