Hamilton Strategies Non Profit Marketing and Media Services

Participants in The Tide® Ministry’s ‘Year Beard’ Challenge Get Creative to Share the Good News

June 1, 2021

CHAMBERSBURG, Pa.— What do hot sauce, scrap metal, and beards have to do with the Gospel? The Tide® (www.thetide.org) ministry’s “Year Beard®” campaign encourages men to share the Gospel in a creative way and inspires participants to get even more creative. In 2021, The Tide is challenging men to grow out their beards for one month, three months, six months or the whole year in order to raise awareness for the ministry as it broadcasts the Gospel message in local languages around the world.

The Tide ministry’s mission is to reach as many hearts as possible with the love of Jesus through Gospel recordings and broadcasts on three continents in 30 languages. With more than 7,000 languages spoken worldwide and more than 2,000 people groups that have been unreached by the Good News of Jesus, the opportunities are tremendous, and the need is great.

“Year Beard” gives men an opportunity to continue The Tide’s missionin a unique and interesting way.Long beards are easy conversation-starters and an excellent way to begin sharing both the work The Tide is doing and the love of Jesus in local communities.Some men are going beyond the hairy chins and thinking up other out-of-the-box methods of supporting the campaign.

Participant Denny has a friend who concocts his own line of hot sauces. When Denny announced his participation in the hairy challenge, this friend offered a six pack of hot sauce bottles to whomever was the first to help Denny reach his Year Beard goal. After Denny received that initial support, he sent a ‘thank you’ to his friend along with additional info about ministry. Excited about the work The Tide is doing, Denny’s friend immediately offered a second, similar challenge. Support soon piled in as a response to the spicy incentive.

Another participant, Micah, went to friends, family and neighbors, offering to recycle any scrap metal they might want to throw away. After gathering as much as he could, he sold it to a recycler and donated the proceeds to The Tide.

Depending on the time they commit, participants receive t-shirts, beard combs, beard oil and a devotional book called “Bearded Gospel Men,” along with conversation starters such as country fact sheets, a testimony sheet and a pocket info card so they can speak to potential donors about The Tide mission. Those who raise the most money for The Tide ministry throughout the year will be eligible to win sporting event tickets and gift cards.

The Tide ministry is celebrating their 75th anniversary of recording and broadcasting Gospel programming. Millions of people in multiple regions on three continents can hear Gospel content recorded in 30 heart languages, including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Nigeria, Pakistan, Thailand and Zimbabwe.

For more information about The Tide broadcast projects, history, radio programs around the world, special yearlong campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

The Tide ministry is actively looking for people godly and manly enough to take up the 2021 “Year Beard” challenge. Visit www.YearBeard.org for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Media@HamiltonStrategies.com, Beth Harrison, 610.584.1096, ext. 105, or Deborah Hamilton, ext. 102.