More Than Radio

***News Release***


More Than Radio

The Tide® Ministry Making Strides in Adult Literacy for Radio Listeners in India

CHAMBERSBURG, Pa.—The Tide® ( global Gospel ministry has been reaching radio listeners with the hope of Christ over the airways for more than seven decades. But now, a new initiative is helping listeners in India with literacy as well.

The Tide partners on the ground in Odisha state report that the Adult Literacy Project (ALP), led by 15 different teachers in 15 different villages, has impacted 418 students in the first three months of 2019 alone. Likewise, another five teachers in five additional villages in Chhattisgarh state have reached 128 students.

“When our radio partners and local pastors in India step away from the microphone in the studio, their work is not finished,” said The Tide Director Don Shenk. “After listeners hear Gospel programs in the languages they were born to speak, they write to our staff and volunteers to report how their lives have been changed by Christ. Furthermore, they want additional ways to learn more about Jesus and His love for them. For some, printed materials can pose a challenge because of low literacy. But because our radio partners have seen this need, more are able to read and write properly, as well as explore the Bible for themselves.”

These students may soon be able to enjoy the further learning experienced by Prasanjeet in West Bengal.

“Thanks for having a regular correspondence with me and sending me literature / books,” he said. “I have also completed the Bible Correspondence Course. I have been listening to your Bengali radio program ‘Amar Bani’ and getting peace, joy and happiness in my life.”

For more than seven decades, The Tide ministry has recorded and broadcasted Gospel programming in eight countries on three continents in 25 heart languages spoken by millions of people in multiple regions of Albania, Bhutan, India, Kosovo, Nepal, Nigeria, Thailand and Zimbabwe. With more than 7,000 languages spoken worldwide and more than 2,000 people groups that have been unreached by the Good News of Jesus, the opportunities are tremendous.

For more information about The Tide broadcast projects, history, radio programs around the world, the “Every Knee, Every Tongue” campaign, the “Have You Heard?” initiative, the weekly Global Update radio features or other news, visit its web site at or its Facebook page. Read more about The Tide ministry and Don Shenk here.