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Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release
February 21, 2017

Beth Harrison, 610.584.1096, ext. 104,, or Deborah Hamilton, Hamilton Strategies, 215.815.7716, 610.584.1096, ext. 102

New York Times Thought Todd Starnes’ New Book Was Too Deplorable to Include on Its Best-Sellers List

‘The Deplorables’ Guide to Making America Great Again’ Omitted from NYT Best-Sellers List in Spite of Selling Enough Books to Qualify for No. 2; Named to Three Other Best-Seller Lists

NEW YORK—Why did The New York Times snub the second best-selling non-fiction paperback book in the nation from its renowned best-sellers list?

Nielsen Bookscan ranked “The Deplorables’ Guide to Making America Great Again” by Fox News Radio’s Todd Starnes as the second-best-selling non-fiction paperback in the nation. The book, however, was left off the NYT best-seller list.

Starnes’ book was named to at least three other best-seller lists, including USA Today, Publisher’s Weekly and the Conservative Book Club. The book has also been ranked as a best-seller by Amazon.

“We are appalled by the subjective nature of this decision to exclude ‘The Deplorables’ Guide to Making America Great Again’ from the best-sellers list,” said Marcos Perez, Publisher & Executive Vice President at Charisma House, which released Starnes’ book on Feb. 7. “Following the great success of the book launch and the great news that we debuted on the USA Today and Publishers Weekly lists, we contacted The New York Times for clarity as to why the book did not make its best-seller list when our sales numbers were clearly reflective of a successful book.”

Perez continued that the NYT response indicated that the book did not meet a separate, “proprietary” set of qualifications, even though sales were organic, legitimate and the result of a comprehensive sales and marketing campaign weeks and months prior to the launch to drive individual sales of the book. “The Deplorables’ Guide” also outsold nine of the 10 books in the paperback non-fiction list for the week ending Feb. 12, 2017.

Added literary agent Frank Breeden, “We were surprised to see that The New York Times didn’t include Todd’s book on its non-fiction, paperback best-seller list. Nielsen Bookscan ranked his ‘Deplorables’ Guide’ as the second best-selling paperback title that same week.”

Breeden, who represents Starnes’ literary affairs, pointed out that “The Deplorables’ Guide” outsold the other nine titles on the NYT non-fiction list.

“The Deplorables’ Guide to Making America Great Again” is packed with Starnes’ signature wit, soul-stirring true stories and practical ways the “Deplorables” can fight to restore traditional American values.

“The overall theme of my new book is that change may start at the White House, but it finishes at your house,” Starnes said. “Winning was just the beginning. The election is over and the Inauguration regalia is wearing off, but there is still work to do. With the election of Donald Trump, the American people have spoken, potentially saving the Supreme Court and vowing to defend American sovereignty.”

Starnes has been at Fox News Radio for more than a decade. His daily commentary is heard on hundreds of radio stations, and his syndicated column is read by millions. He is a frequent contributor on many Fox News Channel and Fox Business Network programs. Social science researcher George Barna also included Starnes as one of the top media influencers for Evangelical Christians in the 2016 presidential election.

He has covered some of the biggest stories of the past decade—from presidential campaigns to the culture wars—interviewing an array of newsmakers and celebrities. Starnes is the author of three other books—including “God Less America,” a collection of essays documenting the war on religious liberty—and is the recipient of a regional RTNDA Edward R. Murrow Award and the Associated Press Mark Twain Award for Storytelling.

In 2014, Starnes was awarded the National Religious Broadcaster’s Board of Directors Award. He is also the recipient of First Liberty Institute’s “Defender of the Faith” award, Vision America’s “National Hero of the Faith” award, Bott Radio Network’s “Watchman on the Wall” award and Pacific Justice Institute’s “Light in Media Award.” Starnes is a frequent speaker at churches, Christian conferences, and Christian universities. He has delivered messages at the Ronald Reagan Ranch, the Billy Graham Training Center and the Family Research Council’s Values Voter Summit.


To book Todd Starnes for interviews or to request a review copy of “The Deplorables’ Guide to Making America Great Again,” contact Beth Harrison at 610-584-1096, ext. 104,, or Deborah Hamilton, 215-815-7716 or 610-584-1096, ext. 102.