Personal Values Investing

NACFC: ‘When Making Investment Decisions Our Beliefs Guide Our Actions’

December 7, 2020

ORLANDO, Fla. — Though only recently gaining media attention and widespread public awareness in our modern Christian society, faith-based investing is nothing new, according to the National Association of Christian Financial Consultants (NACFC), ( The foundations of investing with biblical integrity have been evident and proclaimed in the principles and values illustrated throughout the Bible.

“A wise Christian once told me that everything we do, every action we take is either an act of worship — or an act of rebellion towards our God and Savior,” said Mark Minnella, NACFC co-founder, and author of “The Wall Street Awakening.” “Over the years, I have found this to be true and believe if you think about it and boil it down for yourself, you too will find that most, if not all actions can be sorted into those two camps. Including our investments.”

Minnella continued, “Did you ever meet someone who said one thing and did another? Today, more than ever before, there seems to be less continuity between what most people say and what they do. The virtue of truth does not seem to be a core value the bulk of our society embrace.”

Minnella points to polls of college students where the majority admits they would cheat to pass a test or the college graduates that confess they would or have lied to get a job or advance their career. To a Christian, this seems to fly in the face of everything we believe to be right. Yet, a large portion of those polled claimed to be Christians. So, what is happening?

“As our world continues to promote the values of ‘success’ — worldly success, as defined by how much money and power you have — we see more and more individuals embracing this temporal concept and the attainment thereof as their core value, their most precious treasure,” explained Minnella. “The value of money then becomes more important than truth and the chasm between what is said and what is done grows ever wider.”

According to Minnella, it comes down to personal values. “We all have our own set of personal values, and these personal values guide our actions. Christian values are based on our faith in Jesus Christ and God’s written word, the Bible. As Christians, we are called to follow Biblical principles in everything that we do and that includes how and where we invest. When making decisions in this life it is this value set, our beliefs based in God’s love, that guide our actions.”

If we believe something to be dangerous, we take precautions. If we believe something to be safe, we are at ease with the handling of or experiencing what an item or situation will bring. It is our set of values and beliefs that influence our decisions and determine our actions. Why should it be any different regarding investments decisions and actions, the most common of which is the buying and selling of stock?

The mission of the National Association of Christian Financial Consultants is to teach, train and encourage financial professionals to learn, share and instruct biblical stewardship to individuals and families believing that “it profits a man nothing to gain the whole world and lose his soul” (Matthew 16:26). Members will glorify God by impacting their world for Jesus Christ through teaching and practicing biblical stewardship.

For more information on NACFC, visit View the media page for NACFC here.  


To interview leadership for the National Association of Christian Financial Consultants or for information about the 2020 conference, contact, Nick DiFazio, 610.584.1096, ext. 104, or Deborah Hamilton, ext. 102.