Hamilton Strategies Non Profit Marketing and Media Services

By Chris Woodward for One News Now | Image from One News Now

It’s meant to be a way to get you in and out of things faster, but not everyone is a fan of biometric screening.

Hertz car rental service is the latest place consumers will find technology identifying them by their faces and/or fingerprints, perhaps even their irises. Working alongside the biometrics company Clear, Hertz launched scanners last week at Hartsfield-Jackson Atlanta International Airport. It will be rolled out to 40 more U.S. Hertz locations next year, including John F. Kennedy Airport in New York, San Francisco International Airport, and Los Angeles International Airport.

Twila Brase, president and co-founder of Citizens’ Council for Health Freedom, is concerned.

“It’s different than a Social Security number, a medical record ID number — all of those numbers which can be changed when someone decides to steal your identity,” Brase explains to OneNewsNow. “It’s impossible to change your fingerprints, to change your iris, to change your palm.” Continue reading…

Show CommentsClose Comments

Leave a comment