For Immediate Release
May 17, 2017
Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104, Media@HamiltonStrategies.com, or Deborah Hamilton, 215.815.7716 or 610.584.1096, ext. 102
Target Continues Decline, as American Family Association Ramps Up Boycott for Summer
Target Announces Q1 2017 Earnings, With 1.3% Drop in Same-Store Sales and 1.1% Decline in Revenue; American Family Association Presses on with 1.5 Million-Strong #BoycottTarget Pledge
TUPELO, Miss.—Target has not recovered from a very disappointing year, as the embattled retailer this morning announced its 2017 first-quarter earnings. According to Reuters today, same-store sales fell 1.3 percent, while overall revenue in the quarter dropped 1.1 percent, reported the Minneapolis Star Tribune.
The American Family Association (AFA, www.afa.net) hopes these numbers, coupled with declining stock prices over the past year, help Target realize that its dangerous and misguided restroom and fitting room policy continues to alienate millions of shoppers, especially families.
AFA says this morning’s report is evidence that the 1.5 million shoppers who have signed AFA’s #BoycottTarget pledge since April 2016 are still making a difference.
“Today’s first-quarter earnings report shows that fewer people are shopping at Target, and those who are still shopping there are buying fewer items,” said AFA President Tim Wildmon. “The retailer will make any number of excuses for sales declines, but the truth is that American families are fed up with businesses taking a political stance instead of focusing on serving people through the sale of goods and services. Had Target kept that vision in mind, perhaps today’s news would be much more positive.”
Wildmon also noted that leadership problems abound at Target, with stockholders seemingly questioning whether the company is in qualified hands. In fact, just one person in CEO Brian Cornell’s 10-member original executive team remains employed at Target. Additionally, Cornell’s already-generous cash-and-stock compensation was recently slashed by one-third.
“The American Family Association will boldly and aggressively keep the pressure on Target and let them know that the boycott will not end until its dangerous fitting room and bathroom policy is reversed,” Wildmon added. “We all must help protect women and children and join more than 1.5 million families in boycotting Target. And this means both in-store and online.”
This week, Wildmon is making final preparations for his trip to Target headquarters in Minneapolis to hand-deliver another 500,000 boycott signatures. Last spring, AFA representatives delivered the first million signatures to Target, but the retailer has not budged on its controversial policy, other than stating it will add single-stall restrooms in stores not already equipped with them.
AFA is urging those who want to join the 1.5 million who have already signed the #BoycottTarget pledge to take action in several ways:
- Make a comment on Target’s Facebook page here.
- Share this tweet on Twitter:
Hey @Target, men don’t belong in women’s restrooms and changing areas. #BoycottTarget http://bit.ly/2q3wUnJ
- Call your local manager and politely remind them that you are still boycotting Target.
Find local Target store numbers here.
“As AFA has stated many times,” Wildmon concluded, “our worries do not stem from fear of the transgender community, but rather, from both the real and potential threat that predators and voyeurs would take advantage of the Target bathroom policy to harm women and children—and there are plenty of incidents to show that they have.”
To interview a representative from American Family Association, Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104, Media@HamiltonStrategies.com, or Deborah Hamilton, 215.815.7716 or 610.584.1096, ext. 102.