Target Is Too Scary for Shopping




Target Is Too Scary for Shopping

American Family Association Warns Families to Steer Clear of Target This Autumn Shopping Season—Both in Store and Online; #BoycottTarget

TUPELO, Miss.—Just a day remains before some will mark a spooky night of the year, sure to pick up last-minute supplies and candy from local stores. But the American Family Association (AFA, is urging families to continue avoiding Target, which has not changed its dangerous and misguided policy that allows men in women’s fitting rooms and restrooms.

AFA began its highly successful and 1.5 million-signature strong #BoycottTarget initiative in April 2016, but the retailer is still putting women and girls at risk.

In fact, police in Wichita, Kansas, are investigating an incident of a man taking pictures of a woman and her 10-year-old daughter in the main apparel area of the store, according to an Oct. 25 article in the Wichita Eagle.

“Voyeurs and predators know that they can gain easy access to their next victims at Target,” said AFA President Tim Wildmon. “Incident after incident proves that, and yet Target refuses to make a change that would keep women and children safe, even after frightening experiences for shoppers, falling stock prices, declining foot traffic and exiting executives. It’s not too late to sign AFA’s #BoycottTarget pledge and vow not to shop at Target—neither in store nor online.”

Target has been making announcement after announcement in the hopes of enticing customers back to stores, including lowering prices, hiring more holiday staff, redesigning stores and starting a new line with “Fixer Upper” stars Chip and Joanna Gaines. But Target stock remains relatively stagnant, closing at just over 60 on Friday—a far cry from the mid-80s of April 2016, when the AFA boycott began.

As frightening incidents at Target stores continue, AFA is asking shoppers to take action in several ways this month:

  • Sign the #BoycottTarget pledge. Encourage family and friends to sign the pledge, too.
  • Voice your concerns on Target’s Facebook page.
  • Call Target to politely let its executives know you’ve signed the #BoycottTarget pledge—Guest Relations, (800) 440-0680, option 1, then 1 again.
  • Share the boycott information on social media and be sure to use #BoycottTarget.
  • Visit for more tools and information on the #BoycottTarget initiative.

“As AFA has stated many times, our worries do not stem from fear of the transgender community,” Wildmon added, “but rather, from both the real and potential threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children—and we have plenty of incidents to show that they have.”

For more information on American Family Association, visit or follow AFA on Facebook or on Twitter @AmericanFamAssc.