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‘These Guys Pressure You to Pay for Insurance.’ Health Coverage Buyers Plagued by Misleading Marketing, Studies Show

person getting vaccinated

By Eleanor Laise for MARKET WATCH

During ACA open enrollment, consumers should be on guard for deceptive sales tactics, researchers say.

A quick web search made Shazad Mohammed the target of a months-long marketing frenzy.

Back in September, the 45-year-old systems administrator in Virginia Gardens, Fla., was uninsured due to a recent job change. He typed “private health insurance” into a search engine and landed on a site that promised to help him find coverage if he entered a few basic details. Within minutes, he says, his phone started ringing. And ringing. And ringing.

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