The Tide® Global Radio Ministry Embarks on Unique ‘Year Beard’ Fundraising Challenge

Guys Who Commit to Growing Their Beards for a Full Year Will Help Even More People Worldwide Hear About Jesus

November 30, 2020

CHAMBERSBURG, Pa.— Things are getting hairy around The Tide® ( ministry.

Men around the country may have heard of “No Shave November,” but the 70-plus-year-old Gospel radio ministry is taking it much further for a unique, yearlong fundraising campaign.

The Tide ministry is looking for men who are willing to stop shaving and grow a beard for the entire year to raise awareness and funds for the ministry. Through the “Year Beard” campaign, the bearded guys will each have a fundraising goal that will help purchase more airtime for The Tide ministry’s Gospel radio broadcasts in Asia, Africa and Europe.

“The Tide takes a creative partnership approach to fulfill the great commission,” said Jared Brock, author of Bearded Gospel Men. “Through their international radio ministry, people hear about Christ for the very first time. I heartily endorse the Year Beard challenge – what better way to advance the gospel than by remaining follically faithful? Year Beard is a whole new way for everyday men to live out their faith and grow their own neck scarf.”

The Tide ministry records and broadcasts Gospel programming in eight countries on three continents in 27 languages. With more than 7,000 languages spoken worldwide and more than 2,000 people groups that have been unreached by the Good News of Jesus, the opportunities are tremendous, and the need is great.

Participants in the Year Beard challenge can sign up to grow out their beards for one, three, six or all 12 months with the goal to raise money each month for The Tide ministry. A motivating factor is the knowledge that for every dollar given, 20 more people worldwide can hear about Jesus, and in 2019, the challenge raised more than $27,000.

Depending on the time they commit to growing their beards, participants will receive t-shirts, beard combs, beard oil and a devotional book called “Bearded Gospel Men,” along with conversation starters such as country fact sheets, a testimony sheet and a pocket info card so they can speak to potential donors about The Tide mission. Those who raise the most money for The Tide ministry throughout the year will be eligible to win sporting event tickets and gift cards.

For nearly 75 years, The Tide ministry has recorded and broadcast gospel programming in nine countries on three continents in 27 heart languages spoken by millions of people in multiple regions, including Albania, Bhutan, India, Kosovo, Nepal, Nigeria, Pakistan, Thailand, and Zimbabwe. With more than 7,000 languages spoken worldwide and more than 2,000 people groups yet unreached with the Good News of Jesus, the opportunities are tremendous.

For more information about The Tide broadcast projects, history, radio programs around the world, special yearlong campaigns, the weekly Global Update radio features or other news, visit its website at or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

The Tide ministry is actively looking for people godly and manly enough to take up the 2021 Year Beard® challenge. Visit for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact, Jeff Tolson, 610.584.1096, ext. 108, or Deborah Hamilton, ext. 102.