The Tide® Global Radio Ministry Introduces New Campaign to Spread Gospel Message Locally and Worldwide


For Immediate Release
June 5, 2017

Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104, or Deborah Hamilton, 215.815.7716, 610.584.1096, ext. 102

The Tide® Global Radio Ministry Introduces New Campaign to Spread Gospel Message Locally and Worldwide

Latest Initiative ‘Every Knee Every Tongue’ Challenges Christians to Illuminate the Light of Christ in a World of Darkness

CHAMBERSBURG, Pa.—Since 2013, The Tide® ( global radio ministry has been requesting people through its “Have You Heard?” campaign to talk about Jesus Christ to at least ten people within a twelve-month period. The Tide ministry understands that Christ’s eternal love is desperately needed, especially among those living in remote parts of the world, and when persecution and terror attacks occur.

That’s why The Tide’s campaign has changed from “Have You Heard?” to “Every Knee Every Tongue,” inspired by Romans 14:11. This Bible verse says: “For the Scriptures say, ‘As surely as I live,’ says the Lord, ‘every knee will bend to me, and every tongue will confess and give praise to God.’” (NLT)

The Tide ministry references Romans 14:11 in its latest initiative because the verse raises the following question—how will every knee bow and every tongue proclaim praise to God if we don’t share what Jesus has done with others?

“We cannot sit by idly while this world falls into chaos; that’s why we must illuminate the light of Christ in times of darkness around the globe,” said The Tide Director Don Shenk. “We highly encourage pastors, churches, schools, families, youth groups, and all Christian believers to participate in the ‘Every Knee Every Tongue’ campaign so that more people hear about Jesus. His love for us is everlasting, so why wait to share the Good News?

Though the “Every Knee Every Tongue” campaign officially began this month, more information about incentives and options as part of the newly named initiative will be provided soon. Click here to read the announcement of this rebranded campaign.

Currently, The Tide ministry works to reach people in seven countries on three continents through 24 heart languages. Nearly a quarter of the world’s population lives within the current range of The Tide radio programming, and with nearly 7,000 languages spoken in the world today, the opportunities are tremendous for people to hear the Word of God.

Later this year, The Tide ministry will offer programming in its 25th heart language—Isaan, spoken by 19 million people in Thailand. That initiative will allow Thailand to join multiple regions of Zimbabwe, India, Nigeria, Nepal, Bhutan, Albania and Kosovo, where The Tide ministry is already active in broadcasting Gospel radio programming.

For more information about The Tide broadcast projects, history, radio programs around the world, the “Every Knee Every Tongue” Campaign, the weekly Global Update radio features or other news, visit its web site at or its Facebook page. Read more about The Tide ministry and Don Shenk here.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Beth Harrison at 610-584-1096, ext. 104,, or Deborah Hamilton at 215-815-7716 or 610-584-1096, ext. 102.