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The Tide® Gospel Radio Ministry Branches Out to Work with New Partners in Pakistan

Beginning in January, Pashtun People Will Be Able to Hear the Good News of the Hope of Christ in Their Own Language–Pashto

November 18, 2019

CHAMBERSBURG, Pa.—For nearly 75 years, The Tide® (www.thetide.org) ministry has focused on creatively sharing the Good News of the Gospel through multiple media avenues. That mission has led The Tide ministry to offer audio programming in 25 heart languages spoken by millions of people in multiple regions of Albania, Bhutan, India, Kosovo, Nepal, Nigeria, Thailand and Zimbabwe, making it possible for multiple people groups to hear the Gospel in the languages they were born to speak.

Now, The Tide ministry is branching out yet again to work with partners to offer Gospel programming in Pakistan to the Pashtun people group in the Pashto language.

“We’re thrilled and honored to begin working with the Pakistani Christian Recording Ministry in January 2020 for this partnership that will reach many new people for Jesus Christ in Pakistan,” said The Tide Director Don Shenk. “The Pashtun people in northern Pakistan areas have lower literacy but are strict about traditions. That’s why, as in every region where The Tide ministry broadcasts the hope of Christ, we will work with local partners who know the language, culture and customs.”

While the project is exciting, there have been roadblocks resulting from the unwelcome attitude of Christianity in Pakistan. In fact, Pakistan is No. 5 on Open Doors USA’s 2019 World Watch List, which tracks the top 50 countries where Christian persecution is common. A representative from Pakistani Christian Recording Ministry reported that workers have received threats from fundamentalists.

“While we know the Lord has guided this entire process as The Tide ministry begins work in Pakistan,” Shenk added, “we continuously pray for our partners and their safety.”

For more information about The Tide broadcast projects, history, radio programs around the world, the “Every Knee, Every Tongue” campaign, the “Have You Heard?” initiative, the weekly Global Update radio features or other news, visit its web site at www.thetide.org or its Facebook page. Read more about The Tide ministry and Don Shenk here.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Media@HamiltonStrategies.com, Jeff Tolson, 610.584.1096, ext. 108, or ext. 102.