The Tide® Gospel Radio shares the hope of Christ in ‘heart languages’ in India

The Tide® ministry director: ‘The fact is that we have a global God — if we are to share the truth about God around the world, we need to utilize the best methods of doing so’

September 19, 2022

CHAMBERSBURG, Pa.— There is a global thirst for knowledge of Christ all around the globe. Places full of darkness that have never heard of the light of Christ are seeking the truth of the Gospel like never before. However, it is difficult to discover God’s word if it isn’t told in a language people can understand.

This is where The Tide® (www.TheTide.org) ministry comes in.

Celebrating over 75 years of service for Christ, The Tide® ministry has made it their mission to spread the Gospel to people through radio broadcasts all around the world, all spoken in “heart languages” or the local languages of a given area. The Tide® ministry shares the Gospel daily in over 20 different languages on three continents,reaching millions of people including those in Afghanistan, Albania, Bhutan, India, Kosovo, Mozambique, Nepal, Pakistan, Thailand, and Zimbabwe.

The Tide® Director Don Shenk stated, “Using people’s heart languages is a key component of what we do here at The Tide® ministry. It allows people who have never heard the Gospel make a stronger and more intimate connection with Christ because they can understand the message on a more personal level.”

In India, there are 12 different radio programs in 11 different languages, all designed to reach those in the region who have not yet heard the Good News. By offering so many language options, The Tide® ministry hopes to widen their reach of people tuning in to hear about Christ. In addition to the radio broadcasts, The Tide® ministry gives listeners the option to write in and ask for brochures and pamphlets that give more information about Christ and salvation, also in the heart languages of a local area.

One listener wrote in, “Your radio program is very interesting and heart touching. Whenever I get time to listen to it very attentively and receive spiritual nourishment, I have peace, rest and joy in my heart. The Lord is helping me in my daily life. I am very thankful to you for sharing the Good News through radio in our own language Bengali. Please send me some books either in Hindi or Bengali language.”

Shenk concluded, “The fact is that we have a global God — if we are to share the truth about God around the world, we need to utilize the best methods of doing so, such as sharing the message in heart languages.”

For more information about what The Tide® ministry is doing in India and the surrounding region, click here.

After over 75 years of Gospel radio broadcasting, The Tide® ministry and its partners will focus on the core foundationsof “The Tide Diamond Vision” for the next seven decades:

  • Amplify – The Tide® ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide® ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide® ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide® ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide® ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

For more information about The Tide® ministry broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page.

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