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Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release November 7, 2016

Jen Retallick, Hamilton Strategies, 610.584.1096, ext. 100,, or Deborah Hamilton, 215.815.7716, 610.584.1096, ext. 102

The Tide® Ministry Introduces New Life in Jesus to New Believers in India

70-Year-Old Ministry Recently Introduced Radio Programming in India’s Telugu Language, Spoken by 74 Million People

CHAMBERSBURG, Pa.—The Tide® ( global radio ministry has been reaching people across the world for Christ—in the languages they were born to speak—for the past 70 years.

Now, millions more will have a chance to hear about the Gospel and Jesus’ saving grace, as The Tide ministry introduces radio programming in its 24th heart language—Telugu in India, spoken by 74 million people.

The Tide global radio ministry has been sharing the Gospel in India for 40 years, and we continue to hear from new believers who have found new life in Christ,” said The Tide Director Don Shenk. “Even though our calling is so great, it is incredible when we hear about just one life changed for Christ. It makes these past 70 years of our ministry all worth it, and we look forward to the next 70 years, as we reach even more for our Savior.”

One listener of The Tide ministry program in India recently shared, “I listen to your radio program with great joy. I have completed your 12 Bible lessons and got a beautiful certificate and New Testament. After reading the books, I realized that I am a sinner and only God can give me forgiveness. I confessed my sins before Jesus and accepted Him as my Lord and Savior. Now I have peace, joy and happiness in my life. Thanks for helping me to know about Jesus Christ.”

As it continues to reflect on 70 years, The Tide ministry broadcasts the Gospel of Jesus Christ through radio programming in 24 languages around the world, bringing the truth and hope of the Savior to people in the language they were born to speak. Spreading the Gospel in multiple regions of Zimbabwe, India, Nigeria, Nepal, Bhutan, Albania and Kosovo, The Tide global radio ministry praises God for the many doors He has opened in the seven decades it has been in existence.

For more information about The Tide projects, history, Gospel radio programming around the world, the “Have You Heard?” Campaign, the weekly Global Update radio features or other news, visit its web site at or its Facebook page.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Jen Retallick at 610-584-1096, ext. 100,, or Deborah Hamilton at 215-815-7716 or 610-584-1096, ext. 102.

For 70 years, The Tide radio programs have been changing lives by telling people about Jesus in the language they were born to speak. Founded in 1946 as the Gospel Tide Broadcasting Association, The Tide ministry has transitioned from a domestic radio program to a versatile multi-national outreach focusing on the least reached regions of the world. Through radio broadcasts in 24 heart languages, thousands of lost people are coming to know Christ. Driven by a sense of urgency to rescue the world from false teachings and pagan religious practices, The Tide board of directors is constantly working to introduce evangelistic radio programs in additional languages so that an ever increasing number of people can hear the good news about Jesus and His love for them.

The Tide outreach includes discipleship seminars, literature distribution, Bible correspondence courses and leadership training. This combination of ministry elements has proven to be extremely effective in changing lives and planting churches where believers are nurtured in their faith so that whole communities are drawn into the Kingdom of God.