The Tide® Ministry Is Determined to ‘Amplify’ Ministry Initiatives in New ‘Diamond Vision’

The Tide® Radio Ministry Shares the Gospel in 39 Countries on Three Different Continents

January 3, 2022

Many in the missional outreach community are familiar with The Tide® ( ministry, a global outreach that utilizes radio broadcasts to share the Gospel of Christ in 39 countries on three different continents. In 2021, The Tide® ministry celebrated 75 years of ministry around the world, with millions hearing the Gospel and accepting Christ as their Savior.

Even as The Tide® ministry celebrated their impressive seven-decade achievement, Don Shenk, director of The Tide® ministry, and his team were planning ahead for the next 75 years. In 2021, The Tide® ministry unrolled their “Diamond Vision” plan, outlining their rededication to the mission for the years to come.

Shenk commented, “We are extremely blessed to be able to celebrate over seven decades of our global radio outreach, with tens of thousands of people hearing the Gospel through our radio broadcasts. But we can’t just stop here—we need to keep reaching out to those around the world who haven’t yet heard the Good News. Our Diamond Vision plan highlights the core foundations that The Tide® ministry is heading towards for the future.”

The first area that The Tide® ministry is focusing on is “Amplify,” which defines how the organization will increase ministry initiatives so that more people can experience God’s grace. This includes bolstering existing outreaches, creating content in more languages, developing partnerships in additional countries, and utilizing diverse media technologies.

For example, in 2021 The Tide® ministry doubled the number of TV episodes they produced to reach more young people in Albania, added a Dari language radio program to broadcast into Afghanistan, and produced a series of puppet shows to teach the truth about Jesus to Arabic speaking children throughout north Africa and the Middle East. For 2022, The Tide® ministry is looking at proposals to cross over from Albania into Macedonia, and to begin an outreach to the Desia Khanda tribal group in India. 

In addition to the goal to “Amplify” the vision, The Tide® ministry and its partners will focus on four other core foundationsof “The Tide Diamond Vision:”

  • Amplify – The Tide ministry will increase ministry initiatives so that more people can experience God’s grace.
  • Magnify – The Tide ministry will work to grow its support base to an expanded demographic.
  • Solidify – The Tide ministry will develop and supply more resources to help new believers to grow in their faith and live in right relationship with God.
  • Verify – The Tide ministry will measure the effectiveness of its activities to both manage them well and to demonstrate the efficient stewardship of resources.
  • Glorify – The Tide ministry will strive to ensure that all it does to achieve its vision will bring glory to God.

For more information about The Tide broadcast projects, history, radio programs around the world, special year-long campaigns, the weekly Global Update radio features or other news, visit its website at or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.

In addition, The Tide ministry is always actively looking for people godly and manly enough to take up the 2022 “Year Beard” challenge. Visit for background and to meet some of the participants who are growing out their facial hair to raise awareness and financial support to help The Tide ministry reach an additional 1 million people with the name of Jesus next year.