Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release November 14, 2016

Jen Retallick, Hamilton Strategies, 610.584.1096, ext. 100, Media@HamiltonStrategies.com, or Deborah Hamilton, 215.815.7716, 610.584.1096, ext. 102

The Tide® Ministry Marks 70 Years of New Lives in Christ; Four Decades Spent in India

Global Radio Ministry Recently Announced the Addition of 24th Heart Language—Telugu—Spoken by 74 Million in India

CHAMBERSBURG, Pa.—Seventy years ago, The Tide® (www.thetide.org) global radio ministry started in one small Pennsylvania town, but today reaches millions with radio programming in 24 languages, including India—the world’s second most populous nation.

“The Tide ministry has been sharing the Gospel in India for 40 years, and we continue to hear from new believers whose lives were changed after hearing the Gospel over radio airwaves,” said The Tide Director Don Shenk. “One listener of our radio program there recently shared, ‘One day when I listened to the program, I came to know about Jesus Christ. The whole program was very appealing and interesting. Now I listen to it regularly and receive good moral teaching and blessings. I want to accept Jesus Christ and want to live in His fellowship.’ Praise God for these lives changed!”

The Tide ministry recently introduced radio programming in its 24th heart language—Telugu in India, spoken by 74 million people.

As it continues to reflect on 70 years, The Tide ministry broadcasts the Gospel of Jesus Christ through radio programming in heart languages around the world, bringing the truth and hope of the Savior to people in the language they were born to speak. Spreading the Gospel in multiple regions of Zimbabwe, India, Nigeria, Nepal, Bhutan, Albania and Kosovo, The Tide global radio ministry praises God for the many doors He has opened in the seven decades it has been in existence.

For more information about The Tide projects, history, Gospel radio programming around the world, the “Have You Heard?” Campaign, the weekly Global Update radio features or other news, visit its web site at www.thetide.org or its Facebook page.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Jen Retallick at 610-584-1096, ext. 100, Media@HamiltonStrategies.com, or Deborah Hamilton at 215-815-7716 or 610-584-1096, ext. 102.

For 70 years, The Tide radio programs have been changing lives by telling people about Jesus in the language they were born to speak. Founded in 1946 as the Gospel Tide Broadcasting Association, The Tide ministry has transitioned from a domestic radio program to a versatile multi-national outreach focusing on the least reached regions of the world. Through radio broadcasts in 24 heart languages, thousands of lost people are coming to know Christ. Driven by a sense of urgency to rescue the world from false teachings and pagan religious practices, The Tide board of directors is constantly working to introduce evangelistic radio programs in additional languages so that an ever increasing number of people can hear the good news about Jesus and His love for them.

The Tide outreach includes discipleship seminars, literature distribution, Bible correspondence courses and leadership training. This combination of ministry elements has proven to be extremely effective in changing lives and planting churches where believers are nurtured in their faith so that whole communities are drawn into the Kingdom of God.