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Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release
July 10, 2017

Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104,, or Deborah Hamilton, 215.815.7716, 610.584.1096, ext. 102

The Tide® Spreading Christianity in India, as Believers There Are Under Attack for Their Faith

Ministry’s New ‘Every Knee Every Tongue’ Campaign Invites Others to Sponsor Gospel Radio Programming Where People Desperately Need Jesus’ Hope

CHAMBERSBURG, Pa.—While many people in India are converting to Christianity, their new lives in Christ are not without difficulty.

According to a recent report in The Christian Post, new Christians in India endure immense pressure from radicals who beat them for refusing to worship Hindu gods. Open Doors USA has been sharing stories of those persecuted for their faith in India, where converting people to Christianity is illegal in five states.

For nearly four decades, The Tide® ( global radio ministry has been sharing the Gospel with the people of India through radio airwaves.

“Our radio ministry in India has grown from a single Hindi language broadcast that began in 1978 to radio programs in eight Indian languages, with plans to include more people groups in the future,” said The Tide Director Don Shenk. “All these programs are produced in our studio in India using indigenous ministers who can effectively communicate the message of Christ to their own people in the languages they were born to speak.”

The Tide’s ministry in India has also expanded to include discipleship activities such as literature distribution, Bible correspondence courses, seekers conferences and a radio distribution project called “Radios for India.” This combination of ministry elements has proven to be extremely effective in changing lives throughout India and planting churches where believers can be nurtured in their faith and through which whole communities can be drawn into the Kingdom of God.

Now, The Tide ministry is embarking on a new initiative to allow Christians to spread the Word of God through its “Every Knee Every Tongue” project, which gives people a chance to proclaim the Gospel message—not just locally, but around the world. Through “Every Knee Every Tongue,” all are welcome to sponsor additional Christian radio broadcasts produced by The Tide ministry in both populated and remote communities around the world.

“Although time is ticking,” Shenk added, “it’s never too late to bring people closer to Jesus Christ’s love.”

“Every Knee Every Tongue” is rooted in Romans 14:11: “For the Scriptures say, ‘As surely as I live,’ says the Lord, ‘every knee will bend to me, and every tongue will confess and give praise to God’” (NLT). This key verse raises the question: How will every knee bow and every tongue proclaim praise to God if we don’t share what Jesus has done with others? Click here to read more about “Every Knee Every Tongue.”

Currently, The Tide ministry reaches people in seven countries on three continents through radio programming in 24 heart languages. Nearly a quarter of the world’s population lives within the current range of The Tide radio programming, and with nearly 7,000 languages spoken in the world today, the opportunities are tremendous for people to hear the Word of God.

Later this year, The Tide ministry will offer programming in its 25th heart language—Isaan, spoken by 19 million people in Thailand. That initiative will allow Thailand to join multiple regions of Zimbabwe, India, Nigeria, Nepal, Bhutan, Albania and Kosovo, where The Tide ministry is already active in broadcasting Gospel radio programming.

For more information about The Tide broadcast projects, history, radio programs around the world, the “Every Knee Every Tongue” Campaign, the weekly Global Update radio features or other news, visit its web site at or its Facebook page. Read more about The Tide ministry and Don Shenk here.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Beth Harrison at 610-584-1096, ext. 104,, or Deborah Hamilton at 215-815-7716 or 610-584-1096, ext. 102.