This October, Is Target the Scariest Place on Earth?
18 Months After Start of American Family Association’s #BoycottTarget, Retailer Makes No Moves to Keep Women and Children Safe; Dropping Stock Prices Are Frightening for Investors, Too
TUPELO, Miss.—The spooky scenes of October are upon us, but some of the scariest places in America might be Target stores, as the retailer continues to refuse to protect women and children by rolling back its dangerous and misguided restroom and fitting policy, which opens the door to voyeurs and predators with evil intentions.
Eighteen months after the American Family Association (AFA, www.afa.net) began its highly successful and 1.5 million-signature strong #BoycottTarget initiative, the retailer still hasn’t budged on its stance to allow men in women’s facilities.
“Target can be a very scary place,” said AFA President Tim Wildmon. “Incident after incident proves that, and yet Target refuses to make a change that would keep women and children safe, even after frightening experiences for shoppers, falling stock prices, declining foot traffic and exiting executives. It’s not too late to sign AFA’s #BoycottTarget pledge and vow not to shop at Target—neither in store nor online.”
Last month, when Target announced it was lowering prices on thousands of items, its stock took a tumble too, according to Fortune. As of Monday, Target stock stood at just under 61, a far cry from the mid-80s of April 2016, when the AFA boycott began.
As frightening incidents at Target stores continue, AFA is asking shoppers to take action in several ways this month:
- Sign the #BoycottTarget pledge. Encourage family and friends to sign the pledge, too.
- Voice your concerns on Target’s Facebook page.
- Call Target to politely let its executives know you’ve signed the #BoycottTarget pledge—Guest Relations, (800) 440-0680, option 1, then 1 again.
- Share the boycott information on social media and be sure to use #BoycottTarget.
- Visit afa.net/target for more tools and information on the #BoycottTarget initiative.
“As AFA has stated many times, our worries do not stem from fear of the transgender community,” Wildmon added, “but rather, from both the real and potential threat that predators and voyeurs, or anyone with evil intentions, would take advantage of the Target bathroom policy to harm women and children—and we have plenty of incidents to show that they have.”