By Debbie Wuthnow for AMERICAN THINKER
When election season comes around in early November, most voters don’t have the time to research all the candidates on their ballot. In most cases, voters are looking for trustworthy information to help them decide who deserves their vote.
Research by George Barna found just after the 2024 general election that even though the biggest voting influence was the party platform, voter guides were listed as having “a lot of influence” by those in various faith-based demographics. Take into account that voters in primary elections are not able to base their vote on party platforms and thus depend even more upon voter guides to inform their decision-making.
Since voter guides are prepared with different goals, from different sources, and with different methods, how do you choose a voter guide that you can trust?
1. Determine the type of voter guide you are looking for
There is a wide variety of documents called voter guides. They range from a simple list of recommendations to detailed research of each individual candidate.
