December 30, 2025
Apex Media Partners broadens access to faith and family content through hybrid streaming innovation
Linear streaming, F.A.S.T. platforms expand access to faith-based content nationwide
SCOTTSDALE, Ariz. — Sixty-two percent of U.S. adults identify as Christians, yet faith-based content remains underrepresented across major streaming ecosystems. Apex Media Partners, a longtime leader in faith-based media strategy and execution, focuses its efforts on expanding discoverability, accessibility and measurable audience impact, particularly within the underserved faith, family and inspirational programming space. Apex Media is redefining how purpose-driven content reaches audiences by integrating traditional broadcast with emerging streaming platforms for hybrid delivery to a global audience.
As viewing habits continue to shift toward digital and on-demand access, ministries and other organizations are increasingly turning to flexible, scalable systems that allow content to meet audiences where they are. Industry analysts note that the future of broadcast is not about preserving legacy models or abandoning them entirely, but about creating adaptive frameworks capable of evolving alongside viewer expectations.
In 2022, building on a decades-long partnership with In Touch Ministries, Apex Media Partners announced the launch of In Touch+, an innovative linear streaming network designed specifically for free ad-supported streaming television (F.A.S.T.) platforms. The initiative leverages emerging internet technologies, the rapid adoption of smart TVs and the growth of hybrid distribution models to broadcast the Gospel of Jesus Christ through modern delivery systems.
“We have been pioneering innovations in the broadcasting industry for decades,” said Carrie Hartunian, CEO of Apex Media Partners. “We’re grateful for our partnership with In Touch Ministries, and we’re excited to see how a broader reach to Christ-centered programming will encourage people everywhere to grow in their faith and live out God’s Word each day
Since the initial launch of In Touch+, Apex Media Partners has executed an aggressive expansion strategy, onboarding new national distribution partners and extending the network’s reach across multiple platforms.
Most recently, the company spearheaded the expansion of In Touch+ programming through partnerships with Comcast Big South and Comcast Houston. The network officially went live on Comcast Big South on Nov. 12 and Comcast Houston on Nov. 18, making In Touch+ available to subscribers across nine Southern states.
“Bringing the diverse, family-focused programming of the In Touch+ network to households everywhere has always been the ministry’s vision,” Hartunian said. “Expanding to Comcast subscribers across two regions, in 40 markets, 18 cities and 10 states marks a significant milestone for us.”
According to Apex Media Partners, ongoing onboarding of F.A.S.T. platforms and traditional media is expected to expand In Touch+ access to approximately 81% of U.S. households, significantly increasing exposure for faith-based programming. On December 16, In Touch Ministries launched In Touch+ on Xumo Play in the U.S. and Canada, giving viewers of the free streaming service access across multiple devices. Xumo Play features more than 350 channels and 15,000 on-demand titles, including the In Touch+ channel.
Beyond In Touch+, Apex Media Partners positions itself as a growth partner for organizations navigating the complexities of streaming. The company provides end-to-end support for channel development, operations and management, helping clients move beyond content creation to sustained audience engagement.
“Launching a successful stream requires much more than assembling content and graphics,” Hartunian said. “It demands technical expertise, strategic insight, and an understanding of how streaming platforms continue to evolve, grounded in careful stewardship of strategy, story and investment.”
Apex Media Partners, LLC is a full-service media and marketing agency with more than 30 years of experience helping organizations — including ministries and universities — engage communities with purpose-driven resources. Now at the forefront of streaming media and digital outreach, Apex Media develops far-reaching strategies to connect audiences and inspire transformation. For more information, visit www.apexmedia.com.
###
To interview Apex Media Partners, contact Media@HamiltonStrategies.com, Beth Bogucki, 610.584.1096, ext. 105, Dawn Foglein, ext. 100, or Curt Harding, charding@hamiltonstrategies.com.
