February 17, 2026
Christian millennials fuel streaming boom
NRB research shows younger faith audiences rising as Apex Media helps platforms reach them
SCOTTSDALE, Ariz. — The future of Christian television is being decided not in broadcast studios, but on streaming screens in millennial households. New research shows that Christian millennials are driving rapid growth in faith-based and values-driven platforms, accelerating a decisive shift away from traditional broadcast models.
According to NRB’s 2025 “State of Christian Media” study, conducted with Barna data and based on a nationally representative sample of more than 2,000 U.S. adults, Christian media audiences skew younger, and are more family-oriented, politically conservative and spiritually committed. At the same time, 81 percent of millennials now watch television through streaming sources, underscoring a decisive shift away from traditional broadcast models.
For broadcasters and content creators committed to meaningful, values-centered content, the findings confirm that digitally engaged Christian families are rewriting media consumption patterns. Integrated storytelling across devices — from smart TVs to mobile phones — is no longer optional but essential.
Apex Media Partners, LLC, is a full-service media and marketing agency with more than three decades of experience connecting content creators and audiences. Understanding both ministry audiences and television streaming’s evolution, Apex Media works with platforms to ensure their content connects with viewers wherever they are.
“In an era of infinite, overwhelming choices, the most valuable real estate in television isn’t the platform that offers everything to everyone; it’s the network that offers the right thing to the right person at the right time on the right device,” said Vice President of Sales, New Business for Apex Media Partners, Doug Bognar.
“The future of television doesn’t belong to the giants who try to occupy every minute of our day, but rather, it belongs to the specialists who understand that in a world of a thousand voices, the one that speaks directly to your soul is the only one you’ll keep listening to,” he said.
Bognar emphasized that faith-based streaming platforms succeed by addressing discovery challenges before viewers even pick up the remote, building strong bonds with audiences seeking trusted, mission-driven content.
For streaming platforms seeking to reach Christian millennials and their families, Apex Media provides strategic guidance, creative development and distribution expertise tailored to this high-trust, high-engagement demographic.
Apex Media Partners, LLC is a full-service media and marketing agency with over 30 years of experience helping organizations — including ministries and universities — engage communities with purpose-driven resources. Now at the forefront of streaming media and digital outreach, Apex Media seeks out far-reaching strategies to connect audiences together. For more information, visit www.apexmedia.com.
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To interview Apex Media Partners, contact Media@HamiltonStrategies.com, Beth Bogucki, 610.584.1096, ext. 105, or Curt Harding, charding@hamiltonstratetegies.com.
