April 6, 2026
From legacy to streaming: Apex Media CEO Carrie Hartunian redefines traditional media reach for mission-driven organizations
Carrie Hartunian is repositioning a family-founded company for the streaming generation
SCOTTSDALE, Ariz. — Since reacquiring the family-founded company in 2020, CEO Carrie Hartunian has led Apex Media Partners into a new era, placing streaming and innovation at the forefront of growth for the mission-driven organizations Apex Media serves. In recognition of Women’s History Month, Hartunian’s leadership reflects the growing impact of women shaping the future of media and business.
Originally established in 1993, Apex Media has spent decades helping mission-driven organizations expand their reach and impact. Under Hartunian’s leadership, the company has built on that legacy while adapting itsstrategies for a rapidly evolving media landscape that now includes streaming platforms, connected TV and digital outreach.
As women continue to shape the future of business leadership, female entrepreneurs now account for nearly half of all new businesses — reflecting a significant shift in who is driving growth and innovation. Hartunian’s leadership at Apex Media reflects this broader momentum, particularly as the company expands its focus on streaming and digital media.
Hartunian, a media and marketing executive at the forefront of streaming who partners with ministries, nonprofits and direct response advertisers, spoke candidly about the realities of building her company in a recent Ad Podcast episode.
“There’s a different level of responsibility that comes with leading independently — you gain a real respect for those building something from the ground up,” Hartunian said. “At Apex Media, we measure success by the impact our clients make. Our role is to ensure their message reaches the right people — and that impact is seen around the world.”
Following the National Religious Broadcasters convention, Hartunian reinforced in a LinkedIn post that Apex Media’s work goes beyond business outcomes, guiding a partnership approach rooted in purpose and trust.
“At Apex Media, we believe every leader’s message deserves to be handled with intention,” she said. “When clients feel genuinely understood, relationships deepen — built on trust, care and stewardship. That foundation drives meaningful impact in everything we do.”
Apex Media Partners, LLC is a full-service media and marketing agency with over 30 years of experience helping organizations — including ministries and universities — engage communities with purpose-driven resources. Now at the forefront of streaming media and digital outreach, Apex Media seeks out far-reaching strategies to connect audiences together. For more information, visit www.apexmedia.com.
###
To interview a representative from Apex Media Partners, contact Hamilton Strategies, Media@HamiltonStrategies.com, Beth Bogucki, 610.584.1096, ext. 105, or Curt Harding, charding@hamiltonstratetegies.com.
