June 1, 2026
Apex Media Partners helps nonprofits thrive amid donor decline
Data-driven, omnichannel strategies position ministries for sustainable growth amid shifting giving trends
SCOTTSDALE, Ariz. — As nonprofit organizations face mounting financial pressures and shifting donor behavior,Apex Media Partners is defining a new standard: responsive fundraising.With rising operating expenses identified as the top challenge for nonprofits in 2025, and fewer Americans planning end-of-year charitable giving, organizations are under increasing strain to meet financial goals. To combat rising costs and donor uncertainty, Apex Media responds with a proactive, data-driven fundraising model designed to connect ministries with the right donors at the right time.
Apex Media applies advanced demographic analysis and omnichannel engagement strategies to identify and reach ideal donor audiences. By continuously analyzing campaign performance and adjusting messaging daily, Apex Media ensures that fundraising efforts remain both efficient and effective.
Through its responsive fundraising approach, Apex Media integrates media strategy, performance analytics and creative development into a unified system. This allows nonprofit clients to not only meet immediate financial needs but also build long-term donor relationships and sustainable growth.
“A successful fundraising strategy today requires constant adaptation,” said Van Mylar, vice president of client strategy and revenue growth at Apex Media. “Responsive fundraising means we’re not guessing — we’re measuring, refining and optimizing every day to ensure our clients reach the donors who are most aligned with their mission.”
Apex Media positions itself as the “how” behind a nonprofit’s “why,” working alongside clients as a unified team focused on mission impact and legacy-building.A recent case study with the International Fellowship of Christians and Jews (IFCJ) demonstrates the effectiveness of this model. Facing declining revenue and the loss of its longtime spokesperson, IFCJ needed to expand its donor base and stabilize fundraising performance.
Apex Media introduced a strategy centered on faith-based television, beginning with long-form programming and expanding into short-form response-driven advertising. The firm also secured a new national spokesperson and negotiated access to previously untapped media opportunities. Initial testing delivered a cost per new donor of $165 within three months. Continued optimization reduced costs to $130, below key performance benchmarks. Further testing on additional networks brought acquisition costs below $100, prompting expanded investment and new creative development.
“This is what responsive fundraising looks like in action,” said Carrie Hartunian, CEO of Apex Media. “We combine insight, strategy and execution to help our partners not only recover momentum but surpass their expectations.”
By continuously monitoring performance metrics and refining outreach strategies, Apex Media ensures that nonprofit organizations remain agile in an evolving philanthropic landscape. To learn more about how Apex Media delivers responsive fundraising solutions, visit https://apexmedia.com/fundraising/.
Apex Media Partners, LLC is a full-service media and marketing agency with more than 30 years of experience
helping organizations — including ministries and universities — engage communities with purpose-driven
resources. Now at the forefront of streaming media and digital outreach, Apex Media develops far-reaching
strategies to connect audiences and inspire transformation. For more information, visit www.apexmedia.com.
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To interview Apex Media Partners, contact Hamilton Strategies, Media@HamiltonStrategies.com, Beth Bogucki, 610.584.1096, ext. 105, or Daniel Moyer, ext. 104.
