Can the Gospel Change Lives in a Predominantly Buddhist Nation?


For Immediate Release
February 27, 2017

Jen Retallick, Hamilton Strategies, 610.584.1096, ext. 100,, or Deborah Hamilton, 215.815.7716, 610.584.1096, ext. 102

Can the Gospel Change Lives in a Predominantly Buddhist Nation?

The Tide® Global Gospel Radio Ministry is Reaching New Believers in Bhutan, Where 78 Percent Are Buddhists

HARRISBURG, Pa.—In Bhutan, where nearly 78 percent of the population is Buddhist, can the Gospel of Jesus Christ make inroads?

With God’s power behind Gospel radio broadcasts in Bhutan, The Tide® ( global radio ministry feels certain of it.

Bhutan is relatively closed to the Gospel and is one of the least evangelized nations in the world. But in 2012, The Tide ministry began Christian broadcasting in Dzongkha, the official language of Bhutan.

“We praise God that The Tide ministry has been able to reach even more people in Bhutan and are so thankful for the pastors there who are helping transition curious listeners into committed believers to stand firm in their faith,” said Don Shenk, director of The Tide ministry. “A pastor who works with The Tide partner ministry in Bhutan recently shared about a new believer. This listener and his wife are Buddhist, but listen to the Good News Hour radio program. Slowly but surely, they are believing in and trusting the Lord and are interested in begin baptized. Praise God!” 

The Tide ministry has been sharing the saving message of Jesus Christ for more than 70 years and has seen the Gospel’s power to bring peace and transformation around the world. With almost a quarter of the world’s population living within the current range of The Tide radio programming, and nearly 7,000 languages spoken in the world today, the opportunities are tremendous.

Later this year, The Tide ministry will also offer programming in its 25th language—Isaan, spoken by 19 million people in Thailand. That initiative will allow Thailand to join multiple regions of Zimbabwe, India, Nigeria, Nepal, Bhutan, Albania and Kosovo, where The Tide ministry is already active in broadcasting Gospel radio programming.

For more information about The Tide projects, history, radio programs around the world, the “Have You Heard?” Campaign, the weekly Global Update radio features or other news, visit its web site at or its Facebook page.




To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Jen Retallick at 610-584-1096, ext. 100,, or Deborah Hamilton at 215-815-7716 or 610-584-1096, ext. 102.

For more than 70 years, The Tide radio programs have been changing lives by telling people about Jesus in the language they were born to speak. Founded in 1946 as the Gospel Tide Broadcasting Association, The Tide ministry has transitioned from a domestic radio program to a versatile multi-national outreach focusing on the least reached regions of the world. Through radio broadcasts in 24 heart languages, thousands of lost people are coming to know Christ. Driven by a sense of urgency to rescue the world from false teachings and pagan religious practices, The Tide board of directors is constantly working to introduce evangelistic radio programs in additional languages so that an ever increasing number of people can hear the good news about Jesus and His love for them.

The Tide outreach includes discipleship seminars, literature distribution, Bible correspondence courses and leadership training. This combination of ministry elements has proven to be extremely effective in changing lives and planting churches where believers are nurtured in their faith so that whole communities are drawn into the Kingdom of God.