November 10, 2021
GREENVILLE, S.C.— Trail Life USA (TrailLifeUSA.com) CEO Mark Hancock encourages all Americans to honor our veterans on Veteran’s Day, and reaffirms Trail Life’s dedication to inspire patriotism and build character in boys across America.
Hancock stated, “Theodore Roosevelt once said, ‘No one can be a good American unless he is a good citizen, and every boy ought to train himself so that as a man he will be able to do his full duty to the community …[to] act in a way that will give them a country to be proud of.’ This is a philosophy we at Trail Life have lived by since our inception in 2014. It is fundamentally important that we instill character, honor, and a sense of duty to God and others. These are key foundations in the mission of Trail Life USA.
“Every year on November 11, Trailmen across America honor those in our military, both active and retired, who put their lives on the line to defend our country and our freedom. We hold those men and women in the highest esteem. Rather than marching in a parade, cleaning a monument, serving meals, or working with the Veterans of Foreign Wars, young men are engaging with veterans, learning about our heritage, and honoring the proud legacy of our country.
“The Trail Life USA oath begins with the words, ‘On my Honor.’ As boys engage with our veterans and witness character in their leaders, they come to understand the meaning of the phrase ‘On my Honor.’ It is lived out by the rest of the Trailman Oath, ‘I will do my best to serve God and my country; To respect authority; To be a good steward of creation; And to treat others as I want to be treated.’ As these Truths are lived out, the notion of honor is understood, ‘On my Honor’ takes on meaning, and boys grow to become honorable men.”
Hancock concluded, “Here at Trail Life, we challenge boys to grow as courageous men of character as they discover, learn and grow through outdoor adventure and intentional mentoring. We think that the drive and daring of boys is exactly what’s responsible for producing winning, determined, respectful, honoring men, and we are proud to foster that in boys across America.”
Trail Life USA is the premier national character development organization for young men, producing godly and responsible husbands, fathers, and citizens. Trail Life’s mission is to guide generations of courageous young men to honor God, lead with integrity, serve others, and experience outdoor adventure. Troops exist in all 50 states and are growing as Trail Life USA expands around the country. Find a Troop for your son today, or Start a Troop in your area. Find out more at TrailLifeUSA.com.
Trail Life USA is a Church-Based, Christ-Centered, Boy-Focused mentoring and discipleship journey that speaks to the heart of a boy. Established on timeless values derived from the Bible and set in the context of outdoor adventure, boys from Kindergarten through 12th grade are engaged in a Troop setting by male mentors where they are challenged to grow in character, understand their purpose, serve their community, and develop practical leadership skills to carry out the mission for which they were created.
Since Trail Life USA launched on January 1, 2014, it has grown to over 30,000 members in over 850 Troops across the nation. The K-12 program centers on outdoor experiences that build a young man’s skills. A robust awards program motivates young men to grow on a personal level to become role models and leaders among their peers. Living the Trail Life USA is a journey established on timeless values derived from the Bible.
To interview Mark Hancock from Trail Life USA, contact Media@HamiltonStrategies.com, Jeff Tolson, 610.584.1096, ext. 108, or Deborah Hamilton, ext. 102.