Partnership Brewing Between The Tide® Gospel Ministry and Local Roaster Abednego Coffee
The Connection Is Natural, as Coffee Is Grown All Over the World and The Tide Radio Ministry Shares the Good News of Jesus Around the Globe
December 30, 2019
CHAMBERSBURG, Pa.—A stimulating—and tasty—partnership is brewing between The Tide® (www.thetide.org) global radio ministry and a locally owned central Pennsylvania company, Abednego Coffee Roasters.
Beginning this month, 10% of coffee purchases from those who note ‘The Tide’ at checkout will be donated to The Tide ministry for its ongoing efforts to record and broadcast Gospel audio programming in 25 languages around the world.
Mark Story, The Tide Director of Development, said the partnership was a natural one.
“We love the synergy of this relationship,” Story said. “Coffee is grown all over the world and The Tide ministry has shared the Gospel of Jesus Christ around the globe for the past 73 years. We appreciate that Abednego Coffee works directly with farmers to ensure the growers are treated well and fairly. Farmers, families and villagers like these are often the exact community members The Tide is reaching into far-flung corners of the world with radio programming in their own languages—the language they were born to speak.”
Of the eight countries where The Tide ministry currently offers audio programming, four are among the world’s coffee producers: India, Thailand, Nigeria and Zimbabwe. Of those four, India tops the list, producing 767 million pounds of coffee in 2018, with Zimbabwe near the bottom of the list, producing just over 1.3 million pounds.
Abednego Coffee is committed to sustainable coffee production. By purchasing fairly traded coffees, the company ensures that coffee growers receive a fair price for their product and customers, in turn, receive a high-quality supply of coffee. The purpose behind creating Abednego Coffee was to help children and women in the local community and around the world. This happens by donating percentage of sales to non-profit organizations, locally and around the world.
“I want to connect supporters of The Tide with Abednego because coffee can be a bridge that brings people together,” said Emilio Garcia, owner of Abednego Coffee. “That’s why I am donating a percentage of all online coffee sales that are connected with The Tide.”
Abednego Coffee opened its doors in March 2008, and The Tide ministry began selling its coffee in 2018 in conjunction with the ministry’s annual nut sale fundraiser.
The Tide ministry also broadcasts programming in multiple regions of Albania, Bhutan, Kosovo and Nepal, making it possible for many people groups to hear the Gospel in the languages they were born to speak.
For more information about The Tide broadcast projects, history, radio programs around the world, special yearlong campaigns, the weekly Global Update radio features or other news, visit its website at www.thetide.org or its Facebook page. Read more about The Tide ministry and Director Don Shenk here.
To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Media@HamiltonStrategies.com, Jeff Tolson, 610.584.1096, ext. 108, or ext. 102.