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The Tide® Initiative ‘Every Knee, Every Tongue’ Gives Believers the Chance to Spread the Good News in 2018

The Tide Ministry Asks: What Can You Do in the New Year?


CHAMBERSBURG, Pa.—Many people make New Year’s resolutions, vowing to perhaps get healthier, be kinder or stop a bad habit. But keeping those resolutions is much tougher. According to U.S. News & World Report, about 80 percent of those who make resolutions give them up by February.

For those who make a resolution to impact God’s Kingdom in 2018, The Tide® ( global radio ministry has a suggestion.  

“In 2017, The Tide ministry unveiled the new initiative called ‘Every Knee, Every Tongue,’ in which believers can make a big impact with just a small effort on their part,” said Don Shenk, director of The Tide ministry. “We’ve discovered that just one dollar can reach 20 people in villages, towns and cities worldwide with the Good News of the gospel. People are amazed when they learn how easy—and affordable—it can be to reach hundreds or perhaps even thousands with a relatively small monetary gift. Imagine the impact we can make worldwide in 2018 as we share more about the saving grace and unmatched love of Jesus!” 

“Every Knee, Every Tongue” allows people to help place gospel radio programs in regions around the world. Through the campaign, all are welcome to sponsor Christian radio broadcasts produced by The Tide ministry and recorded by local indigenous pastors in both populated and remote communities across the globe.

Rooted in Romans 14:11—“It is written: ‘As surely as I live,’ says the Lord, ‘every knee will bow before me; every tongue will acknowledge God’” (NIV)—“Every Knee, Every Tongue” raises the question: How will every knee bow and every tongue proclaim praise to God if we don’t share what Jesus has done with others? Click here to read more about “Every Knee, Every Tongue.”

The Tide ministry is now offering programming in its 25th heart language—Isaan, spoken by 19 million people in Thailand. This initiative allows Thailand to join multiple regions of Albania, Bhutan, India, Kosovo, Nepal, Nigeria and Zimbabwe, where The Tide ministry is already active in broadcasting gospel radio programming—in the languages people were born to speak.

For more information about The Tide broadcast projects, history, radio programs around the world, the new “Every Knee, Every Tongue” campaign, the “Have You Heard?” initiative, the weekly Global Update radio features or other news, visit its web site at or its Facebook page. Read more about The Tide ministry and Don Shenk here.