Crisis communications is defined as an effort to communicate with the public and with key stakeholders when an event occurs that could have a negative impact on the organization’s reputation, work, mission or legal standing. It is designed to protect and defend an organization facing a public challenge to its reputation.
Crises may be either internal or external. Internal crises represent a failing (or accusation of a failing) of a board member, staff member or volunteer, while external crises represent situations in which the organization is a potential stakeholder but which are not organization-centric.
Let Hamilton Strategies help you be prepared, especially as we witness more and more companies and organizations that are irreparably damaged because of events sometimes out of their control. Email Deborah Hamilton about how your organization should be ready for a crisis.