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Timothy Plan’s Pro-Life and Pro-Family Approach Allows Advisors and Investors to Practice Biblically Responsible Investing  

June 17, 2021

ORLANDO, Fla.— June is Pride Month, and Kellogg’s cereal company is bowling over parents in a blatant attempt to indoctrinate children. Timothy Plan (timothyplan.com) founder and President Art Ally warns parents and investors that this is not Kellogg’s’ first time promoting the Gay and Lesbian Alliance Against Defamation (GLAAD). Ally did not hesitate to call on investors to take action if they are supporting Kellogg’s, either through their portfolios or buying Kellogg’s products.

“Kellogg’s is donating $3 from every box sold to the extreme LGBTQ group, GLAAD, known for recruiting and confusing children with a radical homosexual agenda,” Ally warns. “The cereal is rainbows and hearts and edible glitter, and features many famous Kellogg’s characters that children would recognize: Tony the Tiger, Toucan Sam and the Rice Krispies elves, Snap, Crackle and Pop. The box is cute and colorful, but the message is dark and confusing. This is a blatant attempt to use cartoon characters and tasty treats to convince kids to swallow a radical agenda with every bite.”

The ad campaign uses Kellogg’s’ well-known breakfast characters to encourage children to “create-your-own-pronoun.” The slogan on the Together with Pride rainbow edition box states, “Boxes are for cereal, not people.”

Kellogg’s isn’t merely making a public policy statement. This promotional campaign is a dangerous move to desensitize children and families to a harmful lifestyle. Kellogg’s knows they are preaching transgenderism directly to children.

“It may be a cereal-box-size slogan, but it’s a billboard-size advertisement for the LGBTQ lifestyle,” Ally continued. “It should concern anyone who has a son or daughter that these groups are targeting their children. Parents, grandparents and investors of all ages need to be aware this is happening. Kellogg’s is selling much more than cereal, and we want people to know they’re pushing a radical agenda in every product.”

For a complete list of Kellogg’s products or to contact them to voice your concerns, click over to their website.

For 25 years, the Timothy Plan family of biblically responsible mutual funds has helped people achieve their financial goals while investing in a morally responsible manner. Timothy Plan funds and ETFs exist to help investors achieve their financial goals through a pro-life, pro-family approach to investing—not only to benefit the investor but the broader culture.

Timothy Plan’s Biblically Responsible Investing (BRI) allows people to make informed choices about the companies they support. Since 1994, Timothy Plan has employed an intricate filtering process provided by ICSRI Institute for Corporate Securities Research Inc. , a service used by other investment firms and several foundations. The filtering process is an essential tool to ensure that all Timothy Plan funds remain biblically responsible. ICSRI imports information from market data researcher Morningstar and continuously cross-checks the holdings against available research.

When investing, you should consider the fund’s investment objectives, risks, charges and expenses. This and other important information can be found in the fund’s prospectus. To obtain a copy, visit timothyplan.com or call 800.846.7526. Read each prospectus carefully before investing or sending money.

To read more about Timothy Plan and access fund information, including the prospectus, fact sheets, performance, and holdings for each fund, go online: mutual funds at mutualfund.timothyplan.com and ETFs at etf.timothyplan.com. Mutual Funds distributed by Timothy Partners, Ltd., member FINRA. ETFs distributed by Foreside Fund Services, LLC, member FINRA & SIPC.  Timothy Partners, Ltd. is not affiliated with Foreside Fund Services, LLC.

For more information on Timothy Plan, visit timothyplan.com. View the media page for Timothy Plan here.


To interview Timothy Plan founder and President Art Ally, contact Media@HamiltonStrategies.com, Beth Harrison, 610.584.1096, ext. 105 or Deborah Hamilton, 610.584.1096, ext. 102.