Hamilton Strategies Non Profit Marketing and Media Services


For Immediate Release
June 19, 2017

Beth Harrison, Hamilton Strategies, 610.584.1096, ext. 104, Media@HamiltonStrategies.com, or Deborah Hamilton, 215.815.7716, 610.584.1096, ext. 102

The Tide® Ministry’s Radio Programming in Isaan Language Will Reach Thailand for Christ

Global Gospel Radio Ministry Will Begin Broadcasting to Area Reaching Millions of People in Thailand in 2017

CHAMBERSBURG, Pa.—By the end of 2017, The Tide® (www.thetide.org) global radio ministry will begin broadcasting Gospel programming in its 25th heart language—Isaan, which is spoken by 19 million people in Thailand.

This initiative will allow Thailand to join multiple regions of Zimbabwe, India, Nigeria, Nepal, Bhutan, Albania and Kosovo, where The Tide ministry is already active in broadcasting Gospel radio programming.

The Tide Director Don Shenk says the new offering will allow the ministry to reach even more for Christ.

“The addition of broadcasting in the Isaan language will allow Thai people to hear the Good News of Jesus Christ through weekly radio programs in the language they were born to speak,” Shenk said. “Each 45-minute show will include music, testimonies and passages from the Bible. And even though this radio program will start airing toward the end of 2017, we’ve already heard wonderful feedback about the program content, so we are certain that the Lord will do amazing things in the Isaan language in Thailand.”

Regularly, The Tide ministry hears from its partner organizations around the world, and those working in Thailand toward this new Isaan-language broadcast are reporting that a goal is to have all programs recorded by October. Organizers are placing one program at a time on storytelling devices and providing them to one believer in each village, who in turn, can listen to and share the program as many times as they wish over the course of a week.

Currently, The Tide ministry reaches people in seven countries on three continents through radio programming in 24 heart languages. Nearly a quarter of the world’s population lives within the current range of The Tide radio programming, and with nearly 7,000 languages spoken in the world today, the opportunities are tremendous for people to hear the Word of God.

The Tide ministry recently unveiled its newest campaign,Every Knee Every Tongue,” inspired by Romans 14:11, which says, “For the Scriptures say, ‘As surely as I live,’ says the Lord, ‘every knee will bend to me, and every tongue will confess and give praise to God’” (NLT). For the initiative, The Tide asks: How will every knee bow and every tongue proclaim praise to God if we don’t share what Jesus has done with others? Click here to read the announcement of this campaign.

For more information about The Tide broadcast projects, history, radio programs around the world, the “Every Knee Every Tongue” Campaign, the weekly Global Update radio features or other news, visit its web site at www.thetide.org or its Facebook page. Read more about The Tide ministry and Don Shenk here.


To schedule interviews with Don Shenk, director of The Tide global radio ministry, contact Beth Harrison at 610-584-1096, ext. 104, Media@HamiltonStrategies.com, or Deborah Hamilton at 215-815-7716 or 610-584-1096, ext. 102.